Outreaching to a community near you!! (Reading)

This week’s reading was about Community Outreach. The article points out 7 strategies for media to build customer loyalty and establish a brand within your community. This is very important in gaining consistent readership for the Sandspur and Consistent viewership for WPRK and RTV. All of these strategies seem simple enough and I have also seen these strategies used by different media outlets. When my group brainstorms and makes a plan on how we will outreach to the community this article will be used in thinking of ideas. I like the ideas of sponsoring a Community event and helping a charity because these things will get the community more involved with the Sandspur, RTV and WPRK